Honouring Timeless Craftmanship
In an increasingly superficial world where everything is more and more processed and focused on "instant", the time honoured traditions of craftsmanship and integrity are rarely seen. At Mainland, we believe that there is an art to making the finest quality product.
We know that the little things make all the difference and that good things take time, which is why we never give in to the temptations to rush and that only care and attention deliver the best results.
And because we never rest on the past, we are continuously in pursuit of new products perfect for today's tastes. That's not to say we're in any hurry, so rest assured if it doesn't meet our high standards, you will never see it.
1954 Food technologist, Peter McConnon, set up a 2 year contract to supply Auckland Food Products with South Island cheese.
1955 The Mainland brand was registered with the Intellectual Property Office of New Zealand.
1965 Mainland established itself as the leader in Cheddars with its famous Vintage Cheddar. This positioned Mainland as the expert in Cheddars and built a strong base for advancing our expertise in this area.
1966 Mainland built its own premises in Dunedin.
2005 Mainland turns 50, celebrating a history of fine mature cheddars, a trusted quality product range and proven craftsmanship.
2010 Mainland's new packaging hits the shelf, an exciting new TV campaign launched.