MAINLAND SPONSORSHIP

Since 1989, Mainland has proudly sponsored Te Tautiaki Hoiho Yellow-eyed Penguin Trust in what is believed to be one of the southern hemisphere’s longest-running cause-related partnerships.

Over the last 35 years Mainland - together with your help - has donated over $2.5 million to the Yellow-Eyed Penguin Trust.

This collaboration has become a household favourite, especially through the popular cheese barcode label redemption scheme which ended in 2017.  We now donate $90k per year on behalf of Mainland and our customers to the Trust.  By continuing to purchase Mainland cheese and butter, you will still be directly helping our little flightless friends.

Over the decades, Mainland’s commitment has helped fund impactful awareness campaigns, educational programs and iconic TV commercials featuring Roy Wesney. Notably, it also helped contribute to the purchase of Okia Reserve on the Otago Peninsula, providing vital nesting habitat protection for the hoiho. The association between Mainland and the Te Tautiaki Hoiho Yellow-eyed Penguin Trust has become much more than just another sponsorship arrangement; it has become a very special relationship.