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1954-2017

Discover the rich history of Mainland over the last 50 plus years

Using one of the greatest resources our small country has to offer - Dairy - we built Mainland on the traditions of craftsmanship, integrity, care and a huge amount of Kiwi pride. It’s a simple philosophy really, use ‘the best of everything Kiwi.’ You see, as New Zealander’s we know that good things take time – and at Mainland over 50 years later we’ll take as long as you want us to, so you can enjoy the finest cheese in the country.

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timeline

1954

The very beginning

Armed with a huge amount of charisma and big dreams to match, Food Technologist and visionary Peter McConnon set up a two year contract to supply Auckland Food Products with South Island cheese from Otago. Essentially making the first big supply connection between both Islands and setting the wheels in motion for Mainland as you know it today.

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1955

Officially Launched

The Mainland brand was registered with the Intellectual Property Office of New Zealand and officially launched.

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vintage
vintage

1965

Experts in Cheddar

Mainland established itself as the leader in cheddars with its famous Vintage Cheddar This positioned Mainland as the expert in cheddars and built a strong base for advancing our expertise in this area.

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1966

Based in Dunedin

Mainland builds its own premises in Dunedin.

Mainland moves into larger scale dairy production by building its own dairy processing business in Dunedin on Macandrew Road. Eventually coolstores, warehouses and offices were added to the premises along with an ever-growing roster of about 130 staff. It remained open until around 2006.

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hamper

1999

Specialty cheese varieties

Mainland Special Reserve is born to transition mainstream Mainland consumers across to specialty cheese varieties.

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2005

Mainland turn 50!

Mainland turns 50, celebrating a history of fine mature cheddars, a trusted quality product range and proven craftsmanship.

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vintage

2010

Looking Good

Mainland's new packaging hits the shelf, an exciting new TV campaign launched.

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timeline

2011

Egmont Cheese

Mainland launches Egmont Cheese.

This sweet, nutty cheddar (with a name derived from one of New Zealand’s most iconic peaks) gave us a cheese that was a perfect choice for cooking and baking in Kiwi kitchens up and down the country.

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2013

Noble is launched

Mainland launches Noble Cheese and the Mainland Natural Snacking Range

Noble was introduced as our full flavour reduced fat cheddar winning international awards in the process. Whilst go-to favourites Edam, Tasty and Colby started popping up in lunchboxes with the launch of our natural snacking range.

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timeline

2017

Thanks for exploring our timeline.

Mainland might be half a century old now and time is always ticking on, but just as any Cheese Master will tell you “Cheese is ready when it’s ready”. So like the aging of our cheese this story continues…

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